The right way to Promote A Diamond

There are many reasons why you may want
to sell a diamond that you own. Perhaps
you’ve gotten divorced, or you are strapped
for cash. The reasons why don’t really matter
– getting the best possible price is what
counts! The way to obtain the best price
for the diamond is to not be in a rush. Slow
down, and carefully consider all of your
options – there are many.

First, have the diamond appraised. In fact,
have it appraised by two or three jewelers to
get an accurate idea of the diamonds value.
Tell the appraiser that you want the Rapaport
Value. This is the wholesale value of the
diamond, and it basically tells you the highest
price that you can sell your diamond for. If your
diamond has no certificate, you should
consider getting a certificate from GIA. This
may help you get a better price for the
diamond as well.

First, try to sell the diamond yourself, to
people you know. Friends and family
members may be interested. If you don’t have
any luck with friends or family members, you
should turn to outside sources. Absolutely
avoid pawn shops! A pawn shop will only offer
you about 10% of what the diamond is worth!
Also avoid offers of selling the ring on
consignment. There are many things that
can go wrong, and there is no shortage of
diamond scams – even in well known
jewelry stores.

If the diamond is important, you should
strongly consider auctioning it off through
one of the famous auction houses, such as
Christie’s or Sotheby’s. If it isn’t what is
considered an ‘important’ diamond or a
high-end diamond, you should try to sell it
to an individual using classified ads, or even
eBay. However, selling to an individual that
you do not know could put you in danger –
especially if the diamond is worth a lot of

Your final option should be a jewelry store. It
is vital that you not let your diamond out of
your sight while in the jewelry store – you
might find that the diamond you walked in
with is not the same diamond that you walk
out with! The jeweler will try to tell you that
your diamond is of poor quality or low
weight. Inevitably, there will be some
problem with the diamond. This is where
your appraisal and/or certificate will come
in handy.

If the jeweler is fair, they will offer you
between 60% and 80% of the value of the
Rapaport Value. Do not accept anything less
than this. Again, do not let the diamond out of
your sight until you have been paid for it.

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